Alumna Ela S. '16 has always had eye for detail and a flare for fashion. The two came together when Ela worked for designer fashion brand VIN + OMI during their London Fashion Week runway show. Leading up to the show, Ela and two other assistants were on-hand to create press releases about VIN + OMI's show, invite journalists and editor-in-chiefs to the event, and to make contact with VIPs and celebrities. "I had to send scarves as gifts, personalized greeting cards and invitations to people like British diver Tom Daley and British boxer Nicola Adams' managers", Ela shares. She was also expected to customise design shoes, bags, necklaces, brooches and other accessories for the show. This required a bit of handy work as Ela had to disassemble and reassemble chains and brooches on to shoes and bags according to the creators' design.
As the runway show neared, Ela helped create the seating plan for the event and even used her seamstress skills. "I felt really privileged to actually sew a seam on one of the garments. The creators had so much to do that I was asked whether I could sew. I showed them I could and went to work. It wasn't a lot to do, but it was really cool to take part like that. I didn't think I'd even have the chance to meet the creators let alone work with them," Ela remembers.
The entire show production was a really intense time as VIN + OMI was transitioning between PR agencies. Ela and her colleagues had to fill in the gaps and do a lot of what an agency normally would do like making the goodie bags. Despite the extra work, "the show went really well and there weren't any disasters."
Big congratulations to Ela and her successful first runway event! We wish her well as she continues her studies at the London College of Fashion.